A DETAILED WORK HISTORY

From mega-corps to start-ups, I've helped teams big and small develop process, create strategy from insights and implement innovative concepts to smash their business goals. With nearly 20 years experience in marketing, I've developed a reputation as an idea-accelerator and a solutions-focused leader.

My career kicked off in the fashion industry working at a boutique PR firm while studying in London. After undergrad, I joined teams at Target planning and marketing iconic designer partnerships before being recruited to plan marketing campaigns for arguably the most well-loved brand on the planet, Coca-Cola. While managing brand launches, marketing campaigns and social media strategies, I banked countless hours as the “client.” And I realized over time that the “creatives” around me were doing work that was really interesting to me. With that spark and my experience working adjacent to creative teams, I left my corporate job in 2015 for a freelance career.

I partnered with brands on creative strategy, go-to market plans and marketing campaign execution. I provided art direction, wardrobe, prop and set styling for numerous commercial video and photo shoots, I co-founded a content studio and rental space, Watt Second Studios, with Photographer Roo Way. Ultimately, I helped brands launch, grow and transform as culture shifts.

In 2020, Covid came in like a wrecking ball and the gig economy was hit hard. I pivoted and moved into a role at a marketing agency, bringing my retail + shopper expertise to build D-commerce campaigns for CPG brands selling at Target. Before long, I shifted to E-commerce, leading a team developing strategy and content for brands selling on retailer.com platforms.

I bring an understanding of the role each stakeholder plays to meet the demands of a successful project. I value teamwork and collaboration and I love seeing people light up when their passion comes through in their work!